About MVA-PR
Versatile Expertise
MVA-PR delivers an extensive range of public relations services and integrated communication strategies designed for precisely targeted campaigns. Whether the goal is to raise awareness, drive lead generation, establish thought leadership, foster employee engagement, navigate change, manage public affairs, address crisis communication, handle issues management, or promote corporate social responsibility, we tailor our approach to meet diverse objectives. MVA-PR offers comprehensive skills, ensuring efficiency and efficacy that leaves a lasting impact.
MVA-PR Principal
With over two decades of experience as a marketing and communications strategist, Michelle V. Ayala is the Founder of MVA-PR. Committed to facilitating relevant results, Michelle specializes in refining messaging, orchestrating integrated campaigns, and advising business leaders on enhancing their communication skills. With a managerial background spanning startup, corporate, consultancy, and agency settings, she leverages her expertise to steer complexities.
Ethos in Action
Rooted in a client-centric approach, we acknowledge the true nature of our industry. We believe in the power of meaningful work and understand that there are no shortcuts. Our commitment lies in doing the work, embracing the nuances, and recognizing that it is within the process that the answers and solutions emerge. We believe that the essence of success is found in the dedication to the craft and the unwavering commitment to delivering exceptional results for clients.
Services
Research
Market and Narrative Research
Uncovering insights to strategically shape compelling stories and resonate with target audiences in the evolving business landscape.
Competitive Analysis
Gaining a strategic edge by dissecting market dynamics, identifying industry trends, and benchmarking against rivals for informed decision-making.
Messaging Development
Crafting impactful narratives that resonate, inspire, and effectively convey the essence of your brand or messages.
Planning
Media Strategy
Aligning messages with pertinent reporters and strategically managing the cadence to ensure optimal resonance and engagement across relevant channels.
Content Strategy
Assessing and optimizing communication channels to amplify reach and engagement with target audiences
Audience Targeting
Precision-driven identification and engagement of key audiences for strategic communication impact.
Execution
Media Outreach
Proactively connecting with journalists and influencers to amplify your message and foster meaningful coverage.
Stakeholder Campaigns
Tailored initiatives engaging internal groups, customers, partners, and influencers for strategic relationship building and brand advocacy.
Thought Leadership
Elevating your brand by cultivating industry authority through strategic content and influential positioning.
Recognition
Awards
Garnering recognition to boost credibility and showcase excellence, driving a positive impact on your brand's reputation.
Speaking Engagements
Amplifying influence and expertise by strategically participating in impactful public forums and events.
Network Building
Strategically fostering connections and relationships to amplify opportunities and enhance influence in your industry.
Specialized
Crisis Communications
Shielding your organization's reputation and trust through strategic, timely, and transparent communications.
Brand Strategy Development
Crafting a holistic plan to define, differentiate, and position your brand for long-term success in the market.
Communications Matrix Planning
Orchestrating interconnected communication elements to ensure a cohesive and impactful messaging framework.
Workshops
Messaging and Positioning
Shaping your brand's narrative with precision through guided consensus building in refining your communication strategy.
Rainmaker Workshop
Mastering the art of the pitch, storytelling, and cultivating opportunities, tailored for specific teams.
Media Training
Empowering you to navigate interviews, shape stories, and enhance your public presence effectively.